Trucircle case study
Our client approached us with an issue on the provider side of their SaaS platform. The majority of users were signing up for the free account and directory, but never upgrading or further engaging. Our goal was to complete a responsive website redesign of our client's mental healthcare digital platform (SaaS), geared towards the needs and actions of providers before patients
Established project timeline as team Scrum Master
Abby Method for heuristic evaluation
Affinity Mapping based on user interview insights
Created TruCircle's main user persona
Created two unique user flows to understand website experience
Design Studio!
Lo-fi design wireframing
Created initial usability testing report based on first 3 testing sessions
Recommending hi-fi design improvements!
